What is Abundance?

 

Let’s start here:
The world is massive.

Like trillions-of-dollars-moving-every-second massive.

Like millions-of-customers-you-will-never-even-hear-of massive.

That’s what we mean by Abundance.

At Blind Zebra, Abundance is one of our core guiding principles. It’s not just a feel-good mindset – it’s a practical lens that simplifies how we sell, how we coach, and how we show up in the world.

Abundance means this:
There is more than enough. For you. For your competitors. For your clients. For your pipeline.

Not “just enough to scrape by.” Not “plenty if you’re lucky.”
We’re talking a lot a lot. Overflowing.

You ever fly into a new city, look out the window, and realize there are buildings for days and people in every one of them? Now multiply that by every city in every country. That’s the world you’re selling into.

We don’t care if you’re B2B, B2C, or any other “Blank2Blank” out there – there’s abundance all around. Even in a niche market. Even in a recession. Even when you just lost two big deals and feel like trash.

Abundance is real.
Scarcity is just a feeling.

Scarcity is the enemy of good selling.

Scarcity makes you chase bad-fit deals.
It makes you over-explain and over-discount.
It tightens your grip and makes you sound needy (your buyers feel that, btw).

Abundance lets you breathe.
It reminds you that this isn’t the only deal.
They’re not the only buyer.
Now isn’t the only shot.

When you sell from abundance, you’re grounded. Curious. Helpful. Present.
You show up like someone who’s already won – because in a world this big, you kinda already have.

So what does this look like in action?

• You pass on a bad-fit prospect without flinching.
• You walk away from a deal that’s dragging without fear.
• You stop doom-scrolling LinkedIn and start recharging your mindset.
• You remind yourself: “I don’t need all the business. I just need the right business.”

Abundance is a muscle. Some days it flexes easy. Other days you have to choose it, again and again.
And that’s okay – just don’t take scarcity into the world. It doesn’t serve you.

At Blind Zebra, we believe sales should feel more human – and Abundance is what helps make it that way. When you’re not chasing, you can listen. When you’re not gripping, you can connect. When you believe there’s enough, you can stop proving and start helping.

Stay grounded. Stay generous.
There’s more than enough.