One sales process.
Repeatable results.

Blind Zebra converts conceptual sales methodology into standardized
tasks and SOPs your reps and managers will actually follow.

Trusted by companies with outside B2B sales teams

problem

You spent big on sales tech and training
— yet you still have the same old problems

1

Low Accountability

Each territory and individual operates on its own.

2

Low Adoption

Good habits leave with the trainer or disappear with turnover.

3

No System

Execution is impossible to measure.

Solution

A kick-ass set of procedures, tasks, and scoreboards to systemize your sales process.
We call it a Sales Operating System.

Establish accountability for every rep and sales leader

Sales teams use it by choice, not by force

Track and monitor your execution

Standard Operating Procedures for Reps

Turn sales “theory”
into step-by-step checklists

Training doesn’t equal execution. Blind Zebra ensures your reps are delivering on every step with checklists you can customize and integrate.

Standard Operating Procedures for Reps

Sales leaders
get their own
detailed guides

Blind Zebra coaches the coaches, giving them a unique set of customizable checklists that ensure their team follows the sales process.

Operational KPIs

Connect sales KPIs
to sales team action

We’ll help you align your CRM to rep and manager workflows. Get cleaner data, flag stuck opportunities, track your influence, and accelerate deals.

We work alongside your tools
to amplify your impact

CRM Agnostic

It doesn’t matter if you are using Salesforce, Hubspot, 
or a spreadsheet.

Sales Methodology Agnostic

We don’t replace sales methodologies like Sandler or Challenger —we make them work.

What happens to your business
when you use a sales operating
system:

How Airgas Systemized Sales Execution, Improved CRM Adoption, and Built a Forecast They Can Trust with BZSOS

By systemizing how their teams execute sales, Airgas doubled customer meetings, increased contract signings by 50%, and dramatically improved pipeline clarity and forecast accuracy.

Leadership Visibility

We can actually measure how well we are doing executing our sales methodology.

Sales Reps Accountability

We can confidently say that our sales teams own and execute every part 
of our process.

Methodology Adoption

Our methodology has now become a part of our company culture.

DOwnload this case study
“It’s not teaching people how to sell. It’s giving them a better way to do what they already do.”
Brenda Bobsein
VP of Sales & Marketing

BZSOS Decision Process

Coin Toss Convo

BZ learns about your needs and explains BZSOS. Heads, we continue the conversation. Tails, it's not the right fit.

60 Minutes

Game Plan Meeting

We take you and your decision team on a full product tour and game plan BZSOS implementation.

30 Minutes

Yellow Flags Meeting

We discuss issues or concerns (yours and ours) around BZSOS being successful for your organization.

15 minutes

Go/No Go Meeting

Together we decide if BZSOS is a Go or a No Go.

Align every step for every rep

FAQs

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

Is BZSOS a sales methodology?

No. It’s methodology-agnostic. BZSOS works alongside whatever methodology you already use by turning ideas into clear actions, checklists, and tools your team can execute consistently.

Why the name Blind Zebra?

Blind Zebra is a nod to our founder Bryan Neale’s career as an NFL referee — where stripes are required and “Are you blind?” comes with the job. The name reflects our belief that sales teams don’t need guesswork or magic. They need clarity, structure, and a clear view of the field.

Who is BZSOS not for?
  • Managers are unwilling to run a process
  • Leadership wants results without discipline
  • The org protects “my territory, my style”
  • They want persuasion, scripts, or tactics
  • They expect speed without short-term discomfort
What is a BZSOS OC?

An OC (Operations Coach) is typically a sales leader inside your organization who owns the installation of BZSOS. They guide the rollout, integrate the tools into daily work, and monitor how the system is performing.

What does “Operating System” mean in practice?

It means sales has a standard way to:

  • Prepare for meetings
  • Run sales calls
  • Move deals forward
  • Inspect the pipeline
  • Coach reps
  • Hold people accountable

Still have questions?

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