One sales process.
Repeatable results.

Blind Zebra converts conceptual sales methodology into standardized
tasks and SOPs your reps and managers will actually follow.

Trusted by companies with outside B2B sales teams

problem

You spent big on sales tech and training
— yet you still have the same old problems

1

Low Accountability

Each territory and individual operates on its own.

2

Low Adoption

Good habits leave with the trainer or disappear with turnover.

3

No System

Execution is impossible to measure.

Solution

A kick-ass set of procedures, tasks, and scoreboards to systemize your sales process.
We call it a Sales Operating System.

Establish accountability for every rep and sales leader

Sales teams use it by choice, not by force

Track and monitor your execution

Standard Operating Procedures for Reps

Turn sales “theory”
into step-by-step checklists

Training doesn’t equal execution. Blind Zebra ensures your reps are delivering on every step with checklists you can customize and integrate.

Standard Operating Procedures for Leaders

Sales leaders
get their own
detailed guides

Blind Zebra coaches the coaches, giving them a unique set of customizable checklists that ensure their team follows the sales process.

Operational KPIs

Connect sales KPIs
to sales team action

We’ll help you align your CRM to rep and manager workflows. Get cleaner data, flag stuck opportunities, track your influence, and accelerate deals.

We work alongside your tools
to amplify your impact

CRM Agnostic

It doesn’t matter if you are using Salesforce, Hubspot, 
or a spreadsheet.

Sales Methodology Agnostic

We don’t replace sales methodologies like Sandler or Challenger. We make them work.

What happens to your business
when you use a sales operating
system:

How Ryan Fireprotection Increased Capture Rate by 25% and Brought Discipline to Sales Execution with BZSOS

For Ryan Fireprotection, BZSOS didn’t just improve sales performance. It created a shift from reactive, talent-driven selling to disciplined, systemized execution.

Increased Win Rate by 25%

Instead of chasing more deals, the team is vetting better opportunities, executing more effectively and converting at a higher rate.

Improved Forecast Accuracy

BZSOS helped Ryan Fire improve CRM discipline and data hygiene, because sellers are now actively vetting opportunities, updating deal status, and managing clear next steps.

Systemized Sales Execution

After implementation, Ryan Fire had a clear process for managing opportunities, defined expectations for pipeline movement, consistent language across the team and repeatable behaviors that drive results.

View this case study
"It creates predictable outcomes. And that's everything."
Edwin Frieden
Vice President of Sales

How Airgas systemized sales execution, improved CRM adoption, and built a forecast they can trust with BZSOS

By systemizing how their teams execute sales, Airgas doubled customer meetings, increased contract signings by 50%, and dramatically improved pipeline clarity and forecast accuracy.

Leadership Visibility

Instead of managers chasing updates or pushing sellers for activity, the system itself creates visibility.

Seller Accountability

The shift to BZSOS is what enabled one of the most important outcomes: Accountability by Process, Not Nagging.

Adoption

Unlike traditional training programs, BZSOS generated enthusiasm across the organization. Even veteran sellers embraced the system.

View this case study
“It’s not teaching people how to sell. It’s giving them a better way to do what they already do.”
Brenda Bobsein
VP of Sales & Marketing

BZSOS Decision Process

Coin Toss Convo

BZ learns about your needs and explains BZSOS. Heads, we continue the conversation. Tails, it's not the right fit.

60 Minutes

Game Plan Meeting

We take you and your decision team on a full product tour and game plan BZSOS implementation.

30 Minutes

Yellow Flags Meeting

We discuss issues or concerns (yours and ours) around BZSOS being successful for your organization.

15 minutes

Go/No Go Meeting

Together we decide if BZSOS is a Go or a No Go.

Align every step for every rep

FAQs

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

How does BZSOS help teams standardize what "good" looks like in sales?

BZSOS defines "good" by writing it down as repeatable tools, not slides. A Mutual Timeline Agreement looks identical in every rep's hands. Deal criteria are clear, documented, and inspectable. Reps stop interpreting plays eight different ways, and leaders stop coaching from personal opinion. "Good" becomes a written, repeatable, observable thing. Not just a vibe.

How does BZSOS support long-term sales process adoption instead of short-term enthusiasm?

BZSOS is a sales operating system, not a course you finish. Customers host two internal meetings a month. We host two calls a month. Coach on Call is there for live deal and leader issues, separate monthly leader and seller calls keep new content flowing, and the BZ Community connects your team to certified sales orgs across the country. The rhythm is the product. Adoption doesn't fade because the system never stops.

What is a BZSOS Player?

A salesperson who is running on BZSOS.

How does BZSOS ensure sales teams actually change behavior, not just learn concepts?

BZSOS drives sales process adoption by replacing theory with tools. It's a connected system of step-by-step plays for reps and inspection frameworks for leaders. When the system makes selling easier (more meetings booked, stuck deals surfaced earlier, better first calls) adoption happens naturally. Behavior change isn't a willpower problem. It's a system problem.

Is BZSOS just for new reps?

No. Top reps often like it the most because it sharpens what already works. It also helps newer or average reps perform more consistently.

Still have questions?

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