FAQs

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

What problem does BZSOS solve?

Inconsistency. Different reps doing different things, managers coaching based on opinion, and leaders guessing what’s really happening in the pipeline. BZSOS creates clarity, consistency, and predictability across the entire sales organization.

Is BZSOS a sales methodology?

No. It’s methodology-agnostic. BZSOS works alongside whatever methodology you already use by turning ideas into clear actions, checklists, and tools your team can execute consistently.

What exactly is the Blind Zebra Sales Operating System (BZSOS)?

BZSOS is a practical sales execution system made up of repeatable tools and plays that sellers actually run in real deals. It gives teams a shared process, shared language, and shared behaviors so everyone is selling the same way instead of improvising.

Who is BZSOS built for?

Sales leaders who want:

  • More reliable forecasts
  • Faster, cleaner deal movement
  • Stronger, more consistent sales conversations
  • Less reliance on “hero reps”
  • A sales process their team actually uses
What does “Operating System” mean in practice?

It means sales has a standard way to:

  • Prepare for meetings
  • Run sales calls
  • Move deals forward
  • Inspect the pipeline
  • Coach reps
  • Hold people accountable
What kinds of tools are included?

Each tool solves a specific sales problem. Things like:

  • Reps not being prepared for sales calls
  • Reps not knowing how to ask the right questions 
  • Reps who rely solely on cold calling
  • Reps getting ghosted
  • Deals that wander
  • A CRM that’s a junk drawer
  • A forecast you can’t trust
How is BZSOS delivered?

Through a combination of:

  • Sales and executive leaders getting certified in BZSOS through live training
  • Salespeople learning through short, on-demand LMS videos
  • Practical, workbook-style tools leaders and reps can use immediately
  • Ongoing reinforcement and support from Blind Zebra
Will my reps actually use this?

Yes. Because it helps them sell. BZSOS isn’t about compliance. Reps use it because it removes guesswork, helps deals move, and saves time.

How does BZSOS help managers coach better?

Managers stop coaching opinions and start coaching to a shared process. Deal reviews become objective. Coaching gets faster, clearer, and more consistent across the team.

How does this improve forecasting?

BZSOS removes assumptions. Leaders can see:

  • Where deals are actually stuck
  • What decisions haven’t been made
  • Whether next steps are real or just hopeful
How long does it take to see results?

Leaders typically see:

  • Better deal conversations within weeks
  • More sales meetings booked within weeks
  • Cleaner pipeline (CRM) and better forecasting in the first quarter
  • Shorter deal cycles in 6-12 months
  • Quicker ramp for new reps
  • Cultural change as tools become habits
Is BZSOS just for new reps?

No. Top reps often like it the most because it sharpens what already works. It also helps newer or average reps perform more consistently.

How much time does this take for sales leadership?

Less than constantly fixing deals late in the quarter. Typically, 2-3 hours per month – and time back on your calendar due to the accountability and consistency baked into BZSOS. Leadership participates, reinforces tools, and models behavior. But BZSOS is designed to fit into real sales calendars, not ideal ones.

Can BZSOS scale as we grow?

Yes. That’s one of the biggest benefits. As you add reps, managers, or markets, everyone runs the same system, without relying on tribal knowledge

How is BZSOS different from traditional sales training we’ve tried in the past?

Most sales training dies at the whiteboard or when the coach leaves. BZSOS becomes how you do sales. It’s built around daily execution, inspection, and reinforcement, not motivation or inspiration. And it’s customized and integrated for your team.

What kind of companies does BZSOS work best for? See Steph’s email language

BZSOS is a fit when:

  • Leaders want discipline over vibes
  • Managers are willing to run the system, not interpret it
  • Sellers want clarity more than autonomy
  • The business values faster decisions, even when the answer is "no"
Who is BZSOS not for?
  • Managers are unwilling to run a process
  • Leadership wants results without discipline
  • The org protects “my territory, my style”
  • They want persuasion, scripts, or tactics
  • They expect speed without short-term discomfort
What is a BZSOS OC?

An OC (Operations Coach) is typically a sales leader inside your organization who owns the installation of BZSOS. They guide the rollout, integrate the tools into daily work, and monitor how the system is performing.

What is a BZSOS Player?

A salesperson who is running on BZSOS.

Why the name Blind Zebra?

Blind Zebra is a nod to our founder Bryan Neale’s career as an NFL referee — where stripes are required and “Are you blind?” comes with the job. The name reflects our belief that sales teams don’t need guesswork or magic. They need clarity, structure, and a clear view of the field.

How much does BZSOS cost?

Pricing depends on the size and structure of your organization. The best way to understand fit and investment is to book a Coin Toss Conversation.

When is a good time to install BZSOS?

Never. You’re busy. Change is uncomfortable. Quotas don’t pause. Which is exactly why teams install BZSOS - because the chaos, inconsistency, and firefighting don’t fix themselves.

Still have questions?

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