by Colleen Kelly | Feb 10, 2023 | Blogs
If you’re a B2B company, you know the importance (and difficulties) of generating pipeline. With so many tools, channels, campaigns, and personas to consider, it’s easy to fall into the trap of email cadences as your main tactic when doing outreach. The modern B2B...
by Colleen Kelly | Jan 10, 2023 | Blogs
As customer success professionals, days are filled with conversations, meetings and tasks that revolve around helping our clients get maximum value from our product or solution. We train users, uncover the business problems we can impact and help clients achieve the...
by Colleen Kelly | Jan 10, 2023 | Blogs, Customer Success
The holiday season is filled with indulgent food, joyful family time, and cheerful decorations. It truly is the most wonderful time of the year. Except, when it comes to customer engagement. There are five weeks between Thanksgiving and New Year’s. During these five...
by Colleen Kelly | Jan 10, 2023 | Blogs
It’s a Tuesday morning. You’ve grabbed your coffee and opened up your inbox. The first subject line you see is “Cancellation.” It’s from one of your top accounts. [Cue the shoulder slump and exasperated “ugh”] Once the initial frustration wears off, your mind begins...
by Colleen Kelly | Jan 10, 2023 | Blogs
Renewal meetings can be exciting. They can also be disappointing—yet what they should never be is a surprise. When customer relationships are managed thoughtfully and consistently throughout the contract, the renewal meeting should be nothing but a formality. There is...
