Developing a Proactive At-Risk Customer Strategy

Developing a Proactive At-Risk Customer Strategy

It’s a Tuesday morning. You’ve grabbed your coffee and opened up your inbox. The first subject line you see is “Cancellation.” It’s from one of your top accounts. [Cue the shoulder slump and exasperated “ugh”] Once the initial frustration wears off, your mind begins...
Renewing Before the Renewal

Renewing Before the Renewal

Renewal meetings can be exciting. They can also be disappointing—yet what they should never be is a surprise. When customer relationships are managed thoughtfully and consistently throughout the contract, the renewal meeting should be nothing but a formality. There is...